About the Author
Todd Burstain
Physician, leader, and author
Todd Burstain is a physician and former Chief Medical Information Officer at UW Medicine, where he led large-scale initiatives to improve health care through technology, data, and innovation.
Throughout his career, he has focused on how people respond to uncertainty, pain, change, and fear. Fear Itself brings together insights from neuroscience, psychology, medicine, leadership, and lived experience to help readers understand the hidden role fear plays in their lives.
His writing is grounded in a simple conviction: when we learn to see fear clearly, we gain the freedom to respond with greater compassion, courage, and choice.